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Dulcoease TV Commercial

Dulcoease - How best to tackle the difficult subject of stool softeners? Not an easy brief but one that was solved by TBWA/Paling Walters with their “out there” foursome of glamorous girls talking openly about their problems.

Shot on super 16mm with Richard Simpson directing, this ad has gained legendary status, including an appearance on “Tonight with Jonathan Ross” when he was interviewing Kate Cattrall.




TBWA /Paling Walters

Agency: TBWA /Paling Walters


European healthcare advertising and communications agency for prescription and consumer based healthcare products.