Lipitor Films

Lipitor - Directed by Ben Hume-Paton, Toast produced two documentary style films for brand Lipitor made by Pfizer.

The films were broadcast at a recent medical congress and were designed for an audience of doctors and specialists to draw parallels between their own daily lives and the high - pressured, high-stress professions of the Fishermen and Firemen featured in the two films. The Fisherman film picked up a 2010 IPA award.