Redundant Jumpers TV Commercial

Actavis launches their first TV commercial for Sominex, the night time sleep aid. Toast were commissioned to produce "Redundant Jumpers" by Sudler London The live action was directed by Dave Wood & animation by Sarah Klan at Square Zero.

A mixture of live action and animation, our Sominex sleeping beauty lies peacefully, oblivious to her "Redundant Jumpers". They are left to kick their hooves around her garden, sitting listening to the radio, knitting each other and fishing in ponds while reading "Ewes of the World".